To be successful in direct online sales, first your potential customers should find hotel website from the internet. Customers are searching hotels from different environments like Google, Facebook, Youtube etc. Digital Marketing goal is to make your hotel website to be found for your potential customers as easy as possible and guide more traffic to hotel website.
eDream Hotels provides different online marketing activities for hotels like SEO (Search engine optimisation), Google/Yandex Adwords and remarketing campaigns, and Facebook/Instagram campaigns etc.
Lets increase your online sales through successful campaign. Trust us, we will make it possible!
Google & Yandex AdWords
- Building and increasing traffic to your website via Google and Yandex AdWords by Pay per click text advertisement campaign.
- Campaign by eDream Hotels include:
- planning and managing targeted AdWord campaigns in Google & Yandex.
- create keyword list and ad groups – find out keywords what are most likely used by your potential customers.
- create text ads.
- integrate campaign to hotel website and booking engine Google Analytics to get statistics.
- analyse & results.
Remarketing gives opportunity to show ads for the potential customers who have visited your hotel website. When people leave your website, remarketing helps you to reconnect with them by showing relevant ads across their different devices.
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. With a good content & pictures optimization you can get better position in Search Engines.
- Find out most relevant search keywords for your hotel
- Create keywords relates website content, titles, url’s, picture names, links etc.
- Create and upload XML Sitemaps / Set up Webmaster Tool
Facebook / Instagram Ad
Advertising on Facebook makes it easy to find the right people, capture their attention and get results.
Campaign by eDream Hotels includes:
- Campaign set-up in Facebook / Instagram
- Banners design
- Set-up the target audience
- Campaign integration with hotel website Google Analytics
- Follow campaign and change it accordingly
- Report of campaign results
Video ads turn viewers into fans, and fans into new customers. Let your pre-roll ads or regular video advertising campaigns deliver real success each day.
Google Travel trends report 2017 indicates that three out of five travelers are influenced by watching YouTube videos. Hotels have the distinct opportunity to ensure early brand visibility in the path-to-purchase if they have a video content strategy.
E-mail marketing is a good tool to develop long term relationship with you customer and motivate them come back and book directly.
eDream Hotels provide:
- Create e-mail campaigns & give guidelines how to make it successful.
- Design pre-stay email to promote your extra services (spa, dinner etc.)
- Design after stay e-mail to thank you clients, receive feedback and invite them back.
Google Analytics lets you measure your website traffic, client behaviour and your website ROI.
- Set up Google Analytics account and integrate it with your webpage
- Set up Google Webmaster tool
- Create event codes to different action buttons
- Google Analytics trainings to help hotels to read Google Analytics.
Google My Business
Get your free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local community. Google my Business includes Google+ set-up.