Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.Read More
Why is it so important that you switch over to HTTPS? What even is the difference between HTTP and HTTPS? The following guide will give you a much better understanding of HTTP vs HTTPS in general.Read More
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it’s trying to access arcane information or find our way from A to B.
So could Google become a dominant force in hospitality?
Let’s face it, the OTAs are not getting any smaller. Online travel agent (OTA) bookings have steadily increased at the expense of hotels, taking advantage of a thriving digital travel market to strengthen their position and impose conditions in exchange for increased exposure – including 15% -25% commissions. Understandably, hotels prefer direct bookings.Read More
Released by Carlson Wagonlit Travel and the GBTA Foundation, The 2018 Global Travel Forecast shows hotel prices are expected to be 3.7% higher. Globally, the 3.7% average increase in hotel prices masks what is actually happening on a regional level. Europe is expected to post strong increases, while other regions are barely keeping up with inflation.Read More