One of the most frequently asked questions probably is: “What online marketing tools to use?” Below you’ll find a list of present day tools. Some of these tools are mainly for SEO use, but they all come in handy for every website owner.Read More
Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.Read More
Why is it so important that you switch over to HTTPS? What even is the difference between HTTP and HTTPS? The following guide will give you a much better understanding of HTTP vs HTTPS in general.Read More
Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it’s trying to access arcane information or find our way from A to B.
So could Google become a dominant force in hospitality?
Let’s face it, the OTAs are not getting any smaller. Online travel agent (OTA) bookings have steadily increased at the expense of hotels, taking advantage of a thriving digital travel market to strengthen their position and impose conditions in exchange for increased exposure – including 15% -25% commissions. Understandably, hotels prefer direct bookings.Read More