Hotel industry news

3 Tips to Reduce Booking Abandonment on Your Hotel Website

Hotels can invest hundreds, if not thousands, of dollars each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.

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HTTP vs HTTPS: The Difference And Everything You Need To Know

Why is it so important that you switch over to HTTPS? What even is the difference between HTTP and HTTPS? The following guide will give you a much better understanding of HTTP vs HTTPS in general.

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Could Google become a dominant force in hospitality?

Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it’s trying to access arcane information or find our way from A to B.
So could Google become a dominant force in hospitality?

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How to combat OTAs & drive direct hotel bookings

Let’s face it, the OTAs are not getting any smaller. Online travel agent (OTA) bookings have steadily increased at the expense
 of hotels, taking advantage of a thriving digital travel market
 to strengthen their position and impose conditions in exchange for increased exposure – including 15% -25% commissions. Understandably, hotels prefer direct bookings.

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Hotel prices expected to rise sharply in 2018

Released by Carlson Wagonlit Travel and the GBTA Foundation, The 2018 Global Travel Forecast shows hotel prices are expected to be 3.7% higher. Globally, the 3.7% average increase in hotel prices masks what is actually happening on a regional level. Europe is expected to post strong increases, while other regions are barely keeping up with inflation.

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