Hotel industry news

How to combat OTAs & drive direct hotel bookings

Let’s face it, the OTAs are not getting any smaller. Online travel agent (OTA) bookings have steadily increased at the expense
 of hotels, taking advantage of a thriving digital travel market
 to strengthen their position and impose conditions in exchange for increased exposure – including 15% -25% commissions. Understandably, hotels prefer direct bookings.

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Hotel prices expected to rise sharply in 2018

Released by Carlson Wagonlit Travel and the GBTA Foundation, The 2018 Global Travel Forecast shows hotel prices are expected to be 3.7% higher. Globally, the 3.7% average increase in hotel prices masks what is actually happening on a regional level. Europe is expected to post strong increases, while other regions are barely keeping up with inflation.

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Who Cares About Revenue Management?

Nearly 30 years after its debut, we can now safely say that revenue management is an important hospitality discipline. Therefore, the role of a revenue strategist has evolved greatly. The revenue manager is no longer a team of one, relegated to a dark office in the corner.

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Web Design Trends for 2017

The web is a unique environment which is constantly changing and evolving, and with that in mind, we run down what we believe are 10 of the most important trends to be looking towards over the next 12 months.

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Google AdWords vs. Facebook Ads

There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main advertising platforms that help us get there, Google AdWords and Facebook Ads.

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