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80% of hotel bookers watch online videos

  • Google Traveler Study 2014  reveals why multi-screen marketing is vital for hotels – Mobile is important throughout the entire shopping journey with 75% of leisure travelers switching between devices to complete planning and booking. Being optimized for smartphones and tablets shouldn’t be a back burner initiative any longer.
  • People are inspired primarily by online resources, most especially through social and video sites and search results so it’s important that your hotel be represented on these sites and optimized for search engines
  • The research phase is a critical part of the planning stage of hotel shopping which presents an opportunity for hotel marketers; Grab their attention, and stay memorable as they go through the consideration process
  • 80% of hotel bookers watch online videos to make a decision regarding their accommodations. Video production isn’t as expensive as it used to be and there is an option for every hotel marketing budget.

Read and download the full Google Travel Study 2014