Nearly 30 years after its debut, we can now safely say that revenue management is an important hospitality discipline. Therefore, the role of a revenue strategist has evolved greatly. The revenue manager is no longer a team of one, relegated to a dark office in…27 Mar In eDream Hotels News, Hotel Industry blog
eDream Hotels Blog
The web is a unique environment which is constantly changing and evolving, and with that in mind, we run down what we believe are 10 of the most important trends to be looking towards over the next 12 months. Discover the web design trends that will…26 Jan In eDream Hotels News, Hotel Industry blog
There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main advertising platforms that help us get there, Google AdWords and Facebook Ads. But is one…18 Nov In eDream Hotels News, Hotel Industry blog
When it comes to hotel stays, the best deals just might be found on a hotel website. Hotels are battling online travel agencies like Expedia, Hotels.com and Booking.com by offering benefits to travellers who book directly with them, potentially saving hotels the cost of a booking…15 Sep In eDream Hotels News, Hotel Industry blog
Today, we’re going to take you through 10 key trends in revenue management today. We will focus on current trends and strategies. These are the ones that we think are vital to strong revenue growth and growing your direct bookings, and they are the ones…12 Aug In eDream Hotels News, Hotel Industry blog
The drive to increase direct bookings has moved into high gear for many hoteliers, with the large global chains and hospitality industry giants leading the charge. Hotels are looking for ways to wean travelers away from booking with OTAs (Online Travel Agencies) in a bid…11 Jul In eDream Hotels News, Hotel Industry blog
We are glad to announce that we have extended payment options in eDreams Hotels BOOKING. Now, in addition to credit card payment and guarantees, you can quickly and securely pay with Estonian, Latvian, Lithuanian and Finnish bank links with the maksekeskus.ee solution. Payment options…14 Jun In eDream Hotels News, Hotel Industry blog
TripAdvisor’s influence on travel booking continues to grow. 79% of customers say they trust online reviews as much as a personal recommendation, and 46% of travelers read online reviews before booking a hotel. TripAdvisor’s influence is evident in its search position, as it appears on…27 May In eDream Hotels News, Hotel Industry blog
Facebook Dynamic Ads for travel empower travel advertisers to offer hotel options to people who have shown interest in taking a trip, either by browsing hotels or searching and purchasing a flight. Today the photo- and video-based social network is adding Dynamic Ads — a retargeting…26 May In eDream Hotels News, Hotel Industry blog
Drive More Traffic Once you have followed the above tips and created your wonderful campaign with its sparkling copy, booking forms and a well-planned email marketing strategy, there is only one thing left to do to complete your hotel marketing funnel. Drive traffic. An…12 May In eDream Hotels News, Hotel Industry blog
Own Your Email Strategy Not all the potential hotel guests who visit your website are interested in making a booking right away. Some of them will be checking your website as they plan a trip months away, some are comparing prices, a few will be…09 May In eDream Hotels News, Hotel Industry blog
Focus Your Copy One of the biggest copy-writing blunders hotels make while creating content for their hotel websites is trying to write for everyone. However, no matter how hard you try, you can’t please everyone – and if you try, you’ll end up pleasing no…03 May In eDream Hotels News, Hotel Industry blog
Make Direct Booking Easy Put yourself in a potential hotel guest’s shoes. What do they want when they visit your website? If they’ve done their research and are ready to book, they want to know: if there are rooms available on their preferred dates;…03 May In eDream Hotels News, Hotel Industry blog
A good book direct strategy is near the top of most hotelier’s list this year. Competition in the hospitality industry is at an all-time high, and it is only going to get fiercer. Hotels need to be doing everything they can to optimise their online presence…02 May In Hotel Industry blog
Finding a hotel room online has never been easier. In fact, 60% of all hotel bookings in Europe are now done digitally and in the Baltics I have come across hotels with online booking share over 90%. Most of this volume comes from online portals…31 Mar In Hotel Industry blog
Hotels spend much time and money on online marketing initiatives to drive prospective guests to a hotel’s website. Digital marketing spending is increasing from pay-per-click to social media, but not much attention is given to the guest’s experience online. SaleCycle research found out that 81%…30 Apr In eDream Hotels News, Hotel Industry blog
The hotel industry is going through a period of unprecedented, irreversible change and will look very different in 2020 than it does today. Digital technologies are shifting the balance of power towards the consumer. At the same time, consumers are changing. Over the next few…02 Apr In Hotel Industry blog
If company wants to increase awareness or put effort to online marketing then first choice is mostly the Facebook.
Maybe you should seriously reconsider it, why to put money or effort to website what is created to improve the communication between schoolmates.
Due to the big technical innovation and web design newest developments a lot has been changed in web design within last few years. The biggest influence for websites is the invasion of mobile devices and also a change in screen reslolution sizes. When 3 years…08 Mar In Hotel Industry blog
Let’s make a peek at web design trends for 2015. There are 10 elements to think about when ordering a new webpage to your hotel. 1. Longer scrolling sites Most new site designs published today tend to be longer in length when scrolling through the…19 Feb In Hotel Industry blog
In response to Booking.com’s offer to loosen rate parity requirements for hotels, HOTREC, the umbrella association for hotels in Europe, says the offer does not go far enough and want’s to restore complete entrepreneurial freedom for hoteliers to set their pricing – including their own…29 Jan In Hotel Industry blog
As a hotel manager, revenue manager or sales and marketing manager, you work hard to attract visitors to your website. Your website is optimized for search engines, and your directory listings are complete and compelling. You check your Analytics statistics every month, you blog…13 Jan In Hotel Industry blog
I would like to share with you my experience which illustrate why customers book hotels from Booking.com not from hotel own website and hotels are loosing money. In one lovely Friday I was driving with my husband to a theathre, which is located in…07 Jan In Hotel Industry blog
The most oftenly asked question from eDream office is: „Why hotel homepage has such poor production?“ At first sight it seems like a question with no straight answer, but most of the times, at closer look, it is easier than we can think…17 Dec In Hotel Industry blog
Many hoteliers are probably noticed that when typing into Google search bar their own brand name then different online travel agencies appearing in search results with the same keyword in their ad title and description. Your hotel brand is your inellectual property and…09 Dec In Hotel Industry blog
Google Traveler Study 2014 reveals why multi-screen marketing is vital for hotels – Mobile is important throughout the entire shopping journey with 75% of leisure travelers switching between devices to complete planning and booking. Being optimized for smartphones and tablets shouldn’t be a back burner initiative…18 Oct In Hotel Industry blog
SearchMetrics announced their 2014 SEO ranking factors study. Search Engine Land has done good overview of it what we would like to introduce to you. The key for 2014 is: Content is now truly the king. High ranking URL’s have more text and more media…10 Sep In Hotel Industry blog
Before you start buying an expensive service of search engine optimization for your hotel website, there is lot you can do FREE of charge in Google. Below we give you 3 easy tips how to make your hotel more visible in search engines without outsourcing…01 Apr In Hotel Industry blog
Planning to create a new website? eDream Hotels provide you some useful technical tips what you should consider before starting with your new hotel website design. 1. Flash vs. HTML? Although you can make some very fancy animated solutions in Flash, note that Flash…20 Dec In Hotel Industry blog
There have been many years of talks that soon the user-generated content, WEB2 , will be more than just an entertainment. In Travel Industry, I can say for sure, that this has arrived already long ago. Word of mouth is the King! Only marketing that…23 Dec In Hotel Industry blog
Did you know 75% of business travelers use their mobile phone while at the toilet? Smartphones and tablets are having a big impact in the travel industry, providing real-time and on-the-move access for travelers searching for their next vacation or booking a hotel room…22 Nov In Hotel Industry blog
The client is changing its ways of searching for information, technology is changing, design trends are changing, social media and community interaction are changing. This all is shaping how the homepages should look and function. Here are the 10 signs to consider that indicate you…30 Oct In Hotel Industry blog
Resently Starwood announced that they would be spending 75% of its marketing budget ONLINE. 2/3 of customers buy hotels ONLINe – time to spend 75% off the marketing budget for ONLINE markteting as well. What are the TOP 6 activities your ONLINE marketing budget 2013…05 Sep In Hotel Industry blog
Our recent conversations with our clients, studyes in Google Analytics* and our own personal experience has made me wrote down the following: What are clients looking for when they arrive to your hotel’s web site. Pictures: First they would like to know what is…06 Aug In Hotel Industry blog
Google gets the information on your hotels from different sources, but relies heavily on what was called Google Places, which is now Google+ Local. In most cases, incorrect information can be corrected by editing your Google Places page. If you haven’t built a Google…12 Jun In Hotel Industry blog
In Google Hotel Finder there is an opportunity to search hotels by location, price, rating and it also present hotel photos and customer comments from different sources. Hotel price is presented from different OTA´s with link to book this hotel. From customer point of view,…06 Jun In Hotel Industry blog
In co-operation with Micros Nordic eDream Hotels has now entered Swedish market. Its hotel home page booking engine is installed and working on the brand new home page of Metro Hotel Stockholm www.metrohotel.se. eDream Hotels has built a brand new home page for the…23 Apr In Hotel Industry blog
Micros Nordic and eDream Hotels have teamed up to bring a new hotel homepage online booking engine to Nordic market. Over 38% of travel services in Nordic countries and Western Europe are sold online in 2011 (European Travel Commission New Media Trend Watch). The…19 Mar In Hotel Industry blog
There is a direct correlation between profitability and the quality of the hotel’s website. Bad websites can lead to lower occupancy levels and impact on the business’ bottom line. Web online booking has become a key expectation of potential hotel guests, and the booking…28 Feb In Hotel Industry blog
In late April will be opened a new hotel and spa in Sopot, Poland – Mera Hotel & Spa. We have delivered work: Design and build of the website www.meraspahotel.pl The hotel is using eDream Hotels booking engine Room booking is available from 27th…07 Feb In Hotel Industry blog
We have seen recently that it is essential for the Hoteliers to create their own Facebook page. Othevise somebody else creates it for you – makes profile with inaccurate information, others are using it to “Check- in” in Facebook and so your Hotel Facebook page…16 Jan In Hotel Industry blog
Latest Research Results show that the web was involved in 85% travel purchases, either in the research phase, or for actual bookings. For hoteliers the web has become major information and sales channel and the real revenue increase or decrease opportunities for 2012 are…04 Dec In Hotel Industry blog
Metric Goal Served Reason Visits, Unique Visitors Brand awareness Visits, sessions, unique visitors and similar metrics count the volume of traffic a site receives. They help identify when customers come to the site and whether various marketing activities increase awareness of the hotel’s brand. Bounce…17 Nov In Hotel Industry blog
As most of people nowadays are getting their info from the Internet by „googling“, it is important that your hotel web page is easy to find in the Internet via the „natural“ (unpaid) search and there is a lot you can do for your hotel…28 Oct In Hotel Industry blog
With the growth of the travel services sales in the Internet hotels are looking to build/update their home page and start converting direct bookings from it by using a home page booking engine. Having a hotel home page booking engine drives business from the Internet…29 Sep In Hotel Industry blog
Unlike other marketing expenditures, on-line marketing are measurable and transparent; therefore, this is spending which can easily be justified to owners and managers. The combination of web site analytics reports, to evaluate visitors to your web site, and booking engine reports, which measure reservations made,…08 Sep In Hotel Industry blog
As Google recently launched „+1″ button and Google + social network, we see that Google gets social, more mobile and its search is more focused on user generated content. In hospitality and tourism business, Google Places is „must to be” place, if you are interested…29 Aug In Hotel Industry blog
1. Identification of the social media sites that are relevant and important to your business. Register branded user names on the important social media sites – for example for Facebook, Twitter and if the corporate segment is important to you, LinkedIn. 2. Allocation of…19 Aug In Hotel Industry blog
When it comes to online hotel bookings, only price is more important than hotel reviews.
A research company Wecredible made research where they polled 1000 online users between December 2010 and May 2011 on topic what would make them more likely to book a holiday online.
Over the past years the Revenue Management and revenue managers have been fighting with dropping demand and changing marketplace. Now the demand is finally growing again and the markets are recovering from recession.
What are the main challenges of Revenue Management in 2011?
have you ever calculated what are the real sum of commissions and mark up what you pay for online travel agencies in year?
For example if you have hotel with 100 rooms, average selling rate is 100 € and yearly average occupancy is 50 %.
A 2011 TripAdvisor survey revealed 99% of hotels plan to respond to customer reviews on the various review channels available today.
The actual situation is that last year only 7% of hotels responded to negative reviews. What is
a very small number..