All hoteliers know that direct bookings are the most profitable ones.
Hotel front-desk personnel are key to success for increasing direct bookings. Read more....
6 things to follow before creating a new website: HTML vs. Flash, web font, screen resolutions, devices...
Did you know 75% of business travelers use their mobile phone while at the toilet?
The client is changing its ways of searching for information, technology is changing, design trends are changing, social media and community interaction are changing. This all is shaping how the homepages should look and function.
There have been many years of talks that soon the user-generated content will be more than just an entertainment. In Travel Industry, I can say for sure, that this has arrived already long ago. Word of mouth is the King! Only marketing that customers care about is the Feedback of Experience of other customer and not some cliché advertising text written by the best copywriter around.
Read more -
2/3 of customers are ONLINE, now is time to spend 75% of marketing budget ONLINE too, read more...
4 things that are essential on hotel's web site landing page:
1. Picture gallery
Being in Google+Local, before called Google Places help hotels to be listed with correct information on Google Hotel Finder.Read more...
Google have launched some time ago Google Hotel Finder and lately added also Promoted Hotels feature, read more....
In cooperation with Micros Nordic eDream Hotels has now entered Swedish market. Its hotel home page booking engine is installed and working on the brand new home page of Metro Hotel Stockholm www.metrohotel.se
Micros Nordic and eDream Hotels have teamed up to bring a new hotel homepage online booking engine to Nordic market.
There is a direct correlation between profitability and the quality of the hotel’s website. Bad websites can lead to lower occupancy levels and impact on the business’ bottom line.
We have delivered brand new webpage with online BOOKING engine for Mera Hotel & Spa in Sopot, Poland.
Hotels create their Facebook page but often question arises what to post there. We give you 5 things what to write ...
To keep Rate Parity in different Online Travel Agencies Sites and Hotel Brand Web Site is a real higher Revenue Opportunity for 2012, read more.....
Some time ago you have inserted Google Analytics or any other analytics in your site.
I'll give you a little remainder in simple way what to look and why.
SEO for your hotel web page will make hotel web page visible in unpaid search results and creates quality traffic with positive results– bookings.
For good SEO you need your hotel web page to have quality content and continuously update the content.
With the growth of the travel services sales in the Internet hotels are looking to build/update their home page and start converting direct bookings from it by using a home page booking engine.
Unlike other marketing expenditures,
on-line marketing are measurable and transparent;
therefore, this is spending which can easily be justified to owners and managers.
As Google recently launched „+1“ button and Google + social network,
we see that Google gets social,
more mobile and its search is more focused on user generated content.
Click to read more...
From this social media blog you will find some useful tips for developing your social media strategy and plan.
Read more and make a plan to be successful in social media.
Google, who is actively expanding its grip over Internet traffic, has introduced a new feature – Google Hotel Finder.
“Online Travel Agencies (OTAs) are a distribution channel that is there and they won’t go away,” he said.
“But the best deal for guests is by going direct.”
When it comes to online hotel bookings, only price is more important than hotel reviews.
A research company Wecredible made research where they polled 1000 online users between December 2010 and May 2011 on topic what would make them more likely to book a holiday online.
Over the past years the Revenue Management and revenue managers have been fighting with dropping demand and changing marketplace. Now the demand is finally growing again and the markets are recovering from recession.
What are the main challenges of Revenue Management in 2011?
How often people are using social media when planning their vacation or do they use it on the vacation? Is social media popularity overvalued or not? Find it out from eDream Hotels blog.
have you ever calculated what are the real sum of commissions and mark up what you pay for online travel agencies in year?
For example if you have hotel with 100 rooms, average selling rate is 100 € and yearly average occupancy is 50 %.
Latest data from Google has indicated that the rise of mobile for travel web browsing is happening now and is happening fast.
Are you ready for this, Hotelier?
A 2011 TripAdvisor survey revealed 99% of hotels plan to respond to customer reviews on the various review channels available today.
The actual situation is that last year only 7% of hotels responded to negative reviews. What is
a very small number. Hotels should put more energy and time to read TripAdvisor comments and really answer them and specially to negative ones.
You are on the web page of eDream Hotels - Welcome!
If you are a hotelier looking for information on and help with online sales, you have come to the right place. This blog will provide ongoing information about the matters all hotels should bear in mind when selling services online and the site will provide a constant reference source for information on how we can help you.