Opera Hotel and Spa, Riga, Latvia
Time of project: Autumn 2010
Delivered work:
The hotel is using eDream Hotels booking engine
- Design and build of the web page
- Content Management System (CMS)
- Search Engine Optimization (SEO)
- Internet sales and marketing strategy creation
- Integration with Mylink booking engine
- Support in setting up the myfidelio distribution systems and pricing and availability management policies
- Merchandizing plan creation (including special offers and campaigns plan)
- Mass-mailing tool implementation
- Web page CMS and mass-mailing usage training
Benefit for the hotel:
Fresh-looking and aesthetic website, attuned to the major goal of direct online sales, and which also highlights the hotel's potential to sell extra services (dining, conferences, spa facilities), fully utilising promotional tools. Due to online sales strategy hotel have received more bookings.
